re: getting as much attention as luxury cars, it's true. when i bought my 07 infiniti g sedan sport (a $40K car) two years ago, i got tons of attention especially because it was the all-new totally redesigned model. it was a beautiful car and i miss the performance sometimes (sold it last month for the cube). but i swear, a day doesn't go by that people don't ask me about my cube, say how much they love it, say that they want to get one, etc that it almost feels like i get MORE attention than i did with the infiniti. it's a fun feeling! and we should soak it up while it lasts ;D cubes are still very rare and will get plenty of special attention until the secret is out!
re: advertising the cube, nissan didn't spend much on tv but they do have some outdoor in select cities and a ton of online/digital advertising. they also did some in-theater advertising but i wish they did a much bigger tv blitz!