[Thirty-Nine]

Interesting article from USA Today. The avg. age of a Cube buyer is 46. So much for marketing to the youth. Then again, the youth don't typically have the cash!

http://www.subcompactculture.com/2009/09/usa-today-boxy-cars-sell-to-older-folks.html

 

[AyaRei]

That sounds about right. Though they market most cars to the younger crowd, it is the older crowd that has has the capital for it nine times out of ten.

 

[Square1]

Interesting article from USA Today. The avg. age of a Cube buyer is 46. So much for marketing to the youth. Then again, the youth don't typically have the cash!

http://www.subcompactculture.com/2009/09/usa-today-boxy-cars-sell-to-older-folks.html

Interesting article but they missed one point. There are more women buyers / drivers in this group. As far as the younger folks go not having the $$$, keep in mind that this is an entry level car and priced competitively with the others. And it's also very well loaded with standard features. Wait till some of these young people see what us old people are doing to our cube's, they'll catch on...LOL - Dan

 

[none]

Then again, the youth don't typically have the cash!

Youth tend to go for horsepower, not "cute". Has nothing to do with money...

 

[coolguy]

i'm in the group that cube ads are targeted toward, but i didn't buy it for any of the cool, fancy extra features. i bought one for the practicality aspects - though the looks are a plus

 

[hana]

Interesting article from USA Today. The avg. age of a Cube buyer is 46.

well...... at least i can say i am above average

 

[meisrandy]

well my dad got me a cube and im only 19 but hes like 50...

 

[Cube]

The article hit some good points, but again another article pointing out the obvious.
Of course we the middle class car owners want more utility out of are vehicles, that has been the case since the Model T...

I currently am on my second PT Cruiser and was drawn to the car for the reasons stated in the article.
It has decent highway speed and average MPH but fantastic head, leg room, sets four to five nicely and the cargo area is unbeatable for a car it's size and design.
Basically you would have to buy a very small mini van to compare to it.
I use my PT for work in field service and because of the tools and boxes I have to carrier I needed something that fit that utilitarian bill plus could carry my weekend toys all the while not me look like a angry dad in a minivan.

I am also I complete Geek..but demand style and sleek design out of my tech devices.. Hench a LONG time Apple/Macintosh user.

Then there are the hidden statistics that researchers don't qualify.
I purchased my Cube with my 19 year old daughter listed as joint in order to help build her credit.
So I am included in those statistics as an average aged buyer but really a 19 year old drives it more then I do.

I love driving that Cube some much that next year I would buy a second one.

Big side Note: Thanks to all the safety features and the and vehicle immobilization security feature including her as a driver on the Cube was not as painful as I thought when I called my insurance company.

 

[killercube]

Yeah I can remember the average age of a xB owner was around 31......all the comments on here justify why I think the age hasn't shifted downward. I personally don't care who old you are as long as you love what you bought. I know a guy in his 50 with an xB yes when it comes so shows he consistently wins 1st but he deserves it. Got the scratch to play.

 

[dsmcube]

The other day I was at the grocery store and when I came out some old guy was standing there checking out my cube. He seemed like he was about half crocked, he said to me... " I really like your little truck. I used to have one of these back in 62, It looks like they have changed the front ends on them a little bit" I have no idea what he was talking about.

 

[Square1]

The other day I was at the grocery store and when I came out some old guy was standing there checking out my cube. He seemed like he was about half crocked, he said to me... " I really like your little truck. I used to have one of these back in 62, It looks like they have changed the front ends on them a little bit" I have no idea what he was talking about.

Maybe he had a Corvair wagon. They are sorta boxy little cars, but certainly not a truck.

To me the cube is neither a car or truck so it must be a CRUCK

 

[Starbuck]

When my son was 2 he pronounced it TWUCK. Also, when he liked something it came out as I WIKE AT.

One of my earliest memories of him learning to talk ;D

Myself, non-conformist type cars have always appealed 2 me more. I don't really try 2 be different from my 6 older brothers but thats just how I am. A different set of influences ....... a different outcome. I wike at.

 

[TrevorS]

Boxy Cars Appeal to Older Folks?

It's not so much boxy cars appeal, but that cars with lots of usable space and especially good gas mileage and decent visibility at an attractive price appeal. Older people tend to be especially interested in economical utility. Boxy cars tend to do that pretty well.

 

[TrevorS]

Then again, the youth don't typically have the cash!

Youth tend to go for horsepower, not "cute". Has nothing to do with money...

Either HP (mostly guys) or different (both sexes) I'd say.

 

[none]

I used to have one of these back in 62, It looks like they have changed the front ends on them a little bit"

Maybe he was talking about the International Scout?

 

[CubeLuvIt]

Interesting article from USA Today. The avg. age of a Cube buyer is 46. So much for marketing to the youth. Then again, the youth don't typically have the cash!

http://www.subcompactculture.com/2009/09/usa-today-boxy-cars-sell-to-older-folks.html

It sure did for me and I am somewhat past the average age of 46.
Maybe it's because the Cube is a "Mobile Device".
The last line in the article says "Cube,he's certain,is the "shape and size of cars to come".
I'll second that! :yes:

 

[JohnR]

As a soon to be old foggy, the boxes are the way to go. I gave up my Gen1 xB for the Cube. Beside a styling that matches my personality (square), the boxes are easy to get in and out, sits the driver higher than a car, and has room for gear, dogs, and wife.

 

[Pube]

When it comes to mature or "old" audience... they know what to buy and save their money on. But when it comes to targeting young audience with these kind of cars. I see it FAILING badly. I'm not hating or anything... But I was young teenager once. And when it comes to my first car I get something nice and sporty. Not something "boxy"

 

[TrevorS]

Perhaps, but the original Scion xB proved plenty of guys were interested in something counter-culture -- non whatever their parents and HP-loving peers favored. The original box !

 

[Square1]

Maybe it’s just me. But I have a different perspective on weather Nissan missed their intended market or not.

After reading the various cube forums and others that include the cube, there seems to be a lot of younger folks either buying a cube or wanting one.

The cube isn’t going to do it for ANY person in ANY age group who’s looking for HP, sports car handling, etc. etc., etc.

But instead, I think Nissan got more than what they expected and have found their audience envelopes ALL age groups for a variety of reasons.

Think about it, many in the younger group, Lets say 16/30 may want a new car (maybe even a cube), but a lot of folks in that age group (especially the younger half) simply don’t have the means to buy a new car so many of them are in the used car market, and lets face it, there aren’t any used cubes yet.

So lets move into the age group of folks over 30, the cube seems to appeal to this age group as well for a variety of reasons. There are probably a lot more people over 30 than there are in the under 30 age group. And within the 30 and above group, there are many more people with the means to buy a new car.

So what appears to be a missed target, may be more on the lines of a much larger audience than expected and simple economics. - Dan