Maybe it’s just me. But I have a different perspective on weather Nissan missed their intended market or not.
After reading the various cube forums and others that include the cube, there seems to be a lot of younger folks either buying a cube or wanting one.
The cube isn’t going to do it for ANY person in ANY age group who’s looking for HP, sports car handling, etc. etc., etc.
But instead, I think Nissan got more than what they expected and have found their audience envelopes ALL age groups for a variety of reasons.
Think about it, many in the younger group, Lets say 16/30 may want a new car (maybe even a cube), but a lot of folks in that age group (especially the younger half) simply don’t have the means to buy a new car so many of them are in the used car market, and lets face it, there aren’t any used cubes yet.
So lets move into the age group of folks over 30, the cube seems to appeal to this age group as well for a variety of reasons. There are probably a lot more people over 30 than there are in the under 30 age group. And within the 30 and above group, there are many more people with the means to buy a new car.
So what appears to be a missed target, may be more on the lines of a much larger audience than expected and simple economics. - Dan