Originally Posted by NickShades
I also learned from a representative of the dealer that the cube's production has been nixed in the states. No more Nissan Cube. Not sure if that is news to y'all folks, but darn. I love this car, and unfortunately, I guess we'll have to ride the coattails of versa parts in the future
Glad you got your rear door latch problem fixed, but I gotta call BS on your dealer's knowledge of the Cube's production status.
For starters, there are many documented cases over at the official Nissan Cube Facebook page of dealers telling prospective Cube customers that the car was discontinued after the 2011 model year, even though Nissan corporate was clearly saying the 2012s were coming, just delayed because of the Tsunami and what-not.
Secondly, the Cube is not produced in the U.S. That's the whole problem. If it were made in Mexico or the U.S. like most of Nissan's other models for sale domestically, they could sell it profitably at $15,000. As it is, the Cube is assembled in Oppama, Japan, and the unfavorable exchange rate means it has to be sold at $17,000 or more just to make a tiny profit. Of course, that price is not all that competitive when Kia is selling its Soul (see what I did there?) at sub-$15,000 prices all day long. The Cube is what the industry calls a "loss leader" because it just gets the buyer's foot in the door and hopefully someday they'll trade up to another Nissan model that will make the brand a ton of profit. That's why you don't see many of them floating around out there on dealer lots. Even the largest dealers will probably only have half a dozen Cubes. Smaller dealers are lucky to stock one, if they have any at all.
I'll wait for official word from Nissan corporate as to whether the Cube will continue to be imported into the U.S. in the future. I sincerely hope it will be. Even more than that, I would love to see Nissan shift production of the North American market Cube to their new Mexican plant or build it in Smyrna alongside the Leaf, which was produced on the same line as the Cube in Oppama originally. I figure they can move the Leaf to Smyrna, why not move the Cube with it and make a better profit margin on each one sold, at a competitive price with the Soul, which is the biggest seller in the segment.